As the Punk movement broke out, the pioneers of this movement chose to protest mainstream radio stations, and at the same time, they opposed the large music corporations who were making music solely to make a profit. This idea of consumption was not important to the Punk subculture. Young people began to DIY, or develop Do-It-Yourself bands, in rebellion of the these huge corporations. New forms of media meant it was more money to promote one's music. So in response to this, they developed their own ways of promoting themselves through numerous publications and fanzines; they decided to take the non-corporate path. (Mattson)