Max Dupain's iconic photograph
"Sunbaker"
is a black and white photograph of a man on the beach, resting his head on folded arms, still dappled with moisture from the ocean.

It has been used over and over again in different campaigns,
advertisements
and surfing promotions
because of its wide recognition as a symbol of the quintessential Aussie.
Although it has been altered to reflect and represent various
subcultures,
its overall theme is effective because the
beach
is an essential element of Australian
popular culture.