Brett Silver '01: CollegeLife, Online Magazine

Brett Silver is a true entrepreneur by any standards. He has creatd numerous businesses, but his hottest business is his online magazine called CollegeLife, for Lehigh Valley college students. Brett has hired writers from the six Lehigh Valley colleges for this magazine to write everything from creative stories, upcoming events in the Lehigh Valley, businesses and restaurants that students may want to visit, and tips to help students adapt to the college atmosphere.

This magazine is an impressive of an entrepreneur "online". This site has entertainment listings like concerts, night clubs, and theaters as well as upcoming events at all of the Lehigh Valley colleges. Brett did not just make this amgazine fun and exciting, but practical as well. He has added a "For Sale" bulletin and "Ride Boards" for students to sell used books or find a ride home over break. Brett also plans to sell coupon books to groups of students with discounts to the businesses that sponsor CollegeLife.

Bretts furure looks very promising as a businessman and entrepreneur. Brett hopes to someday be involved in publishing and CollegeLife is certainly a huge help for him. Everyone is encouraged to visit CollegeLife online at www.silvblade.com.

This company offers students a full-service alternative to washing their clothes. Students can have their laundry cleaned once a week and they pre-pay for a full year of service and sign a contract. A student's laundry is then picked up in his or her dormitory every week and transported to a professional laundry service, where it is cleaned, dried, and folded. Upon completion, the laundry is then transported back to the college and returned to the student at the same location where he or she dropped it off. The two entrepreneurs have now expanded into dry cleaning. Heath and Stefan have sent flyers and informational brochures about the services to both students and their parents. They also started a word-of-mouth campaign throughout the campus. The two began selling the service at June advising in 1998. The service has proved to be successful at Muhlenberg so Heath and Stefan hope tp expand to Lehigh University starting the Fall semester of 1999.

When Heath and Stefan are not thinking about laundry and its profit potential, the two juniors are active members of the Muhlenberg Community. Heath played baseball his freshman year and is currently involved in the Entrepreneurial Club and the Investment Society. Stefan serves as a Student Council Representative, Music Chairperson of the Muhlenberg Activities Council, and co-coordinator of The Jefferson Elementary School Partnership. He is also a member of Sigma Phi Epsilon fraternity, the Muhlenberg Theatre Association, and the Emerging Leaders Program. Anyone interested in learning more about the laundry service should call Heath at (610) 740-4821 or contact him on-line .

If you are interested in securing a Muhlenberg College Institute of Entrepreneurship intern for your business here in the US or abroad, please contact Dr. Sandy Weinberg

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