Electronic Commerce and the Internet
Assignments
Fall 2009

Last updated on October 6

Link to The Digital Enterprise (MDE) is: http://www.digitalenterprise.org/about.html.

All Cases appear in the course pack

Sep 1/ Chapter 1 Introduction to Electronic Commerce
Sep 3/ 1. MDE Introduction; http://digitalenterprise.org/introduction/intro.html
The Customers’ Revenge (Ariely) -- In Course Pack,
How Internet Infrastructure Works  (on howstuffworks)

Sep8/ Chapter 2 Technology Infrastructure: The Internet and the World Wide Web;
Strategy and the Internet (Porter) -- In Course Pack
No Man Is an Island: The Promise of Cloud Computing
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2190#
Individual Assignment: Answer question 1 in the Hal's Hardware Case (pg 46)
Sep 10/ What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software: Tim O'Reilly;
http://oreilly.com/web2/archive/what-is-web-20.html
Bill Joy Video http://mitworld.mit.edu/video/324/

Sep 15 / Chapter 3 Selling on the Web: Models for building a Web presence;
Price Smarter on the Net, Baker et.al. – In Course Pack
Individual Assignment: Answer question 1 & 2 in the Portable Fun Instruments Case (pg 103)
Sep 17/ Case: Google Inc: Figuring out how to deal with China
Article: MDE Google Case: Google vs. Evil

Sep 22/ Chapter 3 Selling on the Web: Models for building a Web presence
The Real New Economy, Diana Farrell – In Course Pack
Individual Assignment: Answer question 1,2 & 3 in the Lonely Planet Case (pg 163)
Sep 24/ Case: Google Inc.: Launching GMail Case
Google’s Innovation Machine (Davenport) – In Course Pack

Sept 29/ NO CLASS / FALL BREAK
Oct 1/ Chapter 4 Marketing on the Web
Why Business Models Matter, Magretta – In Course Pack
The Long Tail; Chris Anderson: http://www.wired.com/wired/archive/12.10/tail.html

Oct 6/ Chapter 4 Marketing on the Web
Case: Monster Networking Case
Making the Most of On-line Recruiting, Peter Cappeli – In Course Pack
Oct 8/ EXAM 1

Oct 13/ Chapter 4 Marketing on the Web
The Brand Value of Rich Media and Video Ads - Doubleclick
http://www.doubleclick.com/insight/research/index.aspx
Individual Assignment: Answer and 2 questions in the Montana Mountain Biking Case (pg 223)
Oct 15/ Case: StubHub
The Customer’s Revenge – In Course Pack

Oct 20/ Chapter 6 Auctions, Virtual Communities and Web Portals
Open Source: Salvation or suicide? – In Course Pack
Oct 22/ Case: Facebook
A Practical Guide to Social Networks, Cross et.al. In Course Pack

Oct 27 Chapter 6 Auctions, Virtual Communities and Web Portals
MySpace, Facebook and Other Social Networking Sites: Hot Today, Gone Tomorrow?
http://knowledge.wharton.upenn.edu/article.cfm?articleid=1463
Losing Popularity Contest, MySpace Tries a Makeover
http://www.nytimes.com/2009/05/04/technology/companies/04myspace.html
All That Twitters Isn't Gold: A Popular Web Application in Search of a Business Plan
http://knowledge.wharton.upenn.edu/printer_friendly.cfm?articleid=2202
Oct 29/ Case: ETrip
Saving the Internet – In Course Pack

Nov3/ Chapter 5 Business-to-Business Online Strategies
MDE/ Business Models: B2B Ecommerce Hubs, Kaplan et.al.
Nov 5/ Case: Electronic Arts in Online Gaming
Open Source: Salvation or suicide? – In Course Pack

Nov 10/ Chapter 7 The Environment of Electronic - Commerce Legal, Ethical, Tax Issues
Free Culture vs. Big Media - Lawrence Lessig leads the charge to retake the public domain
http://www.reason.com/news/show/29299.html
Leaving 'Friendprints': How Online Social Networks Are Redefining Privacy and Personal Security
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2262
Nov 12/ EXAM 2

Nov 17/ Chapter 7 The Environment of Electronic - Commerce Legal, Ethical, Tax Issues
What’s your Google Strategy? – In Course Pack
Who Owns You? Finding a Balance between Online Privacy and Targeted Advertising
http://knowledge.wharton.upenn.edu/article.cfm?articleid=1865
Nov 19/ Case: Charles Schwab
Technology and Human Vulnerability, Turkle et.al. – In Course Pack
Saving the Internet (Zittrain) -- in Course Pack

Nov 24/ Chapter 10 Electronic Commerce Security
MDE Video (Business Models): The Impact of Web 2.0 and Emerging Social Network Models, World Economic Forum
Nov 26/ NO CLASS - THANKSGIVING

Dec 1/ Chapter 10 Electronic Commerce Security;
Information Technology and Security (Dorthy Denning)
Terror's Web: How the Internet is Transforming Terrorism (Dorthy Denning)
Above articles accessed via: http://faculty.nps.edu/dedennin/
Dec 3/ Case: Secom: Managing Information Security in a Risky World
In MDE: Security - CERT Insider Threat Research: The "Big Picture" of Insider IT Sabotage Across U.S. Critical Infrastructures
Goodbye, Passwords. You Aren’t a Good Defense http://www.nytimes.com/2008/08/10/technology/10digi.html

Dec 8/ Presentation
Dec 10/ Presentation

FINAL EXAMINATION: TO BE ANNOUNCED