On December 5, 2003 Muhlenberg played host to a Ten Thousand
Villages Fair Trade Sale in a successful effort to promote the
campus wide theme of sustainability. The sale was chaired by
a group of five students, three from Gail Eisenberg’s Marketing
For Not for Profit Organizations class and two outstanding volunteers
from the Community Outreach Center. The team, Brendon McKeown,
Jeff Slotterback, Jackie Gerard, Amanda Kokie and Amanda Ibey
worked all semester long promoting the sale by educating the
Muhlenberg community about sustainability and the Ten Thousand
Ten Thousand Villages is a non-profit organization that works
with artisans from over 30 Third World Countries, to provide
them with vital, fair income by marketing their handicrafts in
North America. The organization offers a 50% advance in payment
as operating capital to the artisans and then pays them in full
when an order is shipped.
At the first sale, the team was able to generate over $10,000
for Ten Thousand Villages (three times their initial goal) and
donate over $800 to Village Banking. Due to the great success
of the first sale, Ten Thousand Villages was brought back to
Muhlenberg for the MACLAS conference in February. The sale took
place in Moyer Hall and featured products from Latin American
countries including Mexico, Chile, and Peru. The final outcome
of that sale was also very impressive in that the same team was
able to generate $1,150 for Ten Thousand Villages.
Both sales were outstanding as well as great learning experiences.
It was a pleasure to make such a large impact on Muhlenberg’s
theme of sustainability and I thank all who helped and purchased
items at the sales. You truly supported an excellent cause!
Jackie Gerard ‘04