The Spanish-speaking population of the United States has grown significantly in recent history due to immigration and high birth rates. Spanish language media, consequently, has also increased. This paper seeks to discover what differences exist in the visual portrayals of women between popular women’s magazines in English and Spanish. For example, how do images in the English magazine Glamour differ from those in Spanish Vanidades? It also aims to add to the existing body of literature regarding ethnic media; media that is directed toward specific immigrant ethnic populations living within a host culture. A content analysis was performed on a sample of images from five current magazines of each language. Findings show that the most significant difference in portrayals of women is in what types of women are portrayed. English language magazines are more integrated, featuring Latina women and Caucasian women in similar numbers. A focus group of Hispanic women was conducted to uncover the functions served by these Spanish-language publications in their lives. Participants expressed their perception of the images as showing unattainable ideals and Americanized culture. This lent support to the assimilationist model of ethnic media, which argues that ethnic media’s function is to acculturate or assimilate the ethnic population into the host culture. The implications of this research are numerous. These findings could be used by publishers in how they construct magazines, by readers in choosing what magazines to read, and by Hispanic citizens in understanding the media’s impact on their culture. The need for continued research is also discussed.