Public Relations Policy and Procedures


Purpose of the Policy

This policy will guide library staff in making decisions about responding to the press and other dimensions of public outreach.

Policy

1. All incidents of any media potential will by handled by the Library Director (or Acting Director), including all requests from the media (photo shoots, reporting), plus any incidents that have the potential for negative impact.

2. Marketing and outreach

a. Marketing of events and services will be in consultation with the Outreach Librarian.

b. Events that include participants beyond the library staff are to be documented on the library shared calendar. The Library Director will then submit these activities to the Cultural Calendar.

c. Mass outreach to faculty via email or campus mail will be done with approval from the head of the appropriate library department. Mass outreach to students via email needs approval of the Dean of Students office. Mass outreach to students by mail warrants approval of the appropriate library dept. head.

d. Event setup including room reservation, equipment reservation, and dining services will go through the Library Secretary.

 

Procedures

With regard to the occurrence of negative incidents:

1. The Library Director or Acting Director is to be informed immediately.

2. The Library Director will inform Public Relations.

3. All inquiries about the incident are to be referred directly to Public Relations.

4. The Library Director will talk to the press about any incident only at the discretion of Public Relations.

5. The Library Director will share information with library staff as permitted.