Title:The Simmons study of
media and markets Description: A CD-ROM resource that allows you to link
demographic data with usage of hundreds of different products and brands. Search
and manipulate data from the Simmons surveys to create consumer
profile reports. You can use the reports to identify consumer habits
and develop marketing strategies to target specific segments of the
Subjects: demographics, marketing, brand loyalty,
lifestyles, media, psychographics, and others.
Full Text: yes.
Updated: bienniel with a two year lag, current edition
Holdings: survey results from a sample size of over 20,000
adults 18 and over.
Note: To use Simmons you must make an appointment to see Kelly Cannon
(Humanities Librarian). Call him @ 3602 or write to firstname.lastname@example.org.
This resource is complex and can be used only, with the assistance of a librarian.