Global Marketing
Need help with your research? Contact:
Kelly Cannon
Humanities & Business Librarian
phone: x3602
email: kcannon@muhlenberg.edu
IM (AIM, Yahoo, MSN): refcannon
Reference desk IM: talktotrexler
How do I perform a cultural analysis of a country?
CIA World Factbook
Free resource. Gives basic demographics of a country, plus overview of political system.
Countries and Their Cultures (Choose"Nation and World")
Available through library subscription. Succinct overviews of a country's quality of life and its customs.Europa World Yearbook
Demographics including health, welfare, and education.Passport Reference via Euromonitor
Available through library subscription. See especially the "Consumer Lifestyle Reports" containing demographics.Trexler Library Catalog
Try a keyword search on your country to find books on local culture and customs.World Bank
Many demographic statistics, especially regarding wealth distribution.
How do I perform an economic analysis of a country?
CIA World Factbook
Free resource. Basic economic data such as GNP.Europa World
Transportation systems, communication and media.Passport Reference via Euromonitor
Available by library subscription. The "Consumer Lifestyles Reports" contain data and text on labor, income, population, media and communication systems, transportation, and distribution channels.U.S. Commercial Service Market Research Library (Choose "Market Research Library")
Free resource. U.S. Dept. of Commerce's "Country Commercial Guides" and other country-specific economic reports. trex1erlib / dep0520U.S. State Department Background Notes
Free resource. Current analysis of economy and politics.World Bank
Free resource. Good for media and communication, internet use, science and technology, etc.
How do I perform a market audit and competitive analysis?
Passport Reference via Euromonitor
Available by library subscription. The Consumer Lifestyles Reports contains hard-to-find data on consumer buying habits and lifestyles. If a Consumer Lifestyles Report is not available for your country, there may be other reports that give clues about consumer behavior in your country.
U.S. Commercial Service Market Research Library (Choose "Market Research Library")
Free resource. See U.S. Dept. of Commerce's "Country Commercial Guides" and other country-specific economic reports. trex1erlib / dep0520
How do I find current news from the country I am researching?
LexisNexis Academic
Contains press releases from most countries, or the region where a country is located.
How do I cite sources both within the text of my paper and in a bibliography?
Trexler Library's Citation Guides for Print and Electronic Documents
© Muhlenberg College
Last modified: 24 January 2012
