Trexler Library | Muhlenberg College

Global Marketing

Need help with your research? Contact:

Kelly Cannon
Outreach and Scholarly Communication Librarian
Humanities & Business Subject Specialist
phone: x3602
email: kcannon@muhlenberg.edu
IM (AIM, Yahoo, MSN): refcannon
Reference desk IM: talktotrexler

How do I perform a cultural analysis of a country?

CIA World Factbook (https://www.cia.gov/cia/publications/factbook/index.html)
Gives basic demographics of a country, plus overview of political system.

Countries and Their Cultures (Trexler Library, level A, call # Reference 306.03 E53c)
Succinct overviews of a country's quality of life and its customs.

Europa World Yearbook (Trexler Library, level A, call # Ready Reference 341.1 E89)
Demographics including health, welfare, and education.

Global Market Information Database
ACCESS: Trexler Library home page (http://www.muhlenberg.edu/library) > Online Reference Shelf
See the "Consumer Lifestyle Reports" containing demographics. Sample report: Kazakhstan.

Trexler Library Catalog (http://library.muhlenberg.edu/)
Try a keyword search on your country to find books on local culture and customs.

How do I perform an economic analysis of a country?

CIA World Factbook (https://www.cia.gov/cia/publications/factbook/index.html)
Basic economic data such as GNP.

Europa World Yearbook (Trexler Library, level A, call # Ready Reference 341.1 E89)
Transportation systems, communication and media.

Global Market Information Database
ACCESS: Trexler Library home page (http://www.muhlenberg.edu/library) > Online Reference Shelf
See the "Consumer Lifestyle Reports" containing demographics.
The "Consumer Lifestyles Reports contain data and text on labor, income, population, media and communication systems, transportation, and distribution channels. Sample report: Kazakhstan.

U.S. Commercial Service Market Research Library (http://www.export.gov/mrktresearch/index.asp)
U.S. Dept. of Commerce's "Country Commercial Guides" and other country-specific economic reports.

OR

Stat-USA (http://0-www.stat-usa.gov.library.muhlenberg.edu/)
Subscriber access to the U.S. Dept. of Commerce's Country Commercial Guides and other country-specific ecnomomic reports. See the section under "Globus & NTDB" called "Country Commercial Guides." May contain data on advertising and distribution related to specific industries.

Statesman's Yearbook (Trexler Library, level A, call # Ready Reference 305 S797)
Natural resources, energy, labor, roads, transportation, telecommunication, media.

How do I perform a market audit and competitive analysis?

Global Market Information Database
ACCESS: Trexler Library home page (http://www.muhlenberg.edu/library) > Online Reference Shelf
The Consumer Lifestyles Reports contains hard-to-find data on consumer buying habits and lifestyles. Sample report: Kazakhstan.

U.S. Commercial Service Market Research Library (http://www.export.gov/mrktresearch/index.asp)
U.S. Dept. of Commerce's "Country Commercial Guides" and other country-specific economic reports.

OR

Stat-USA (http://0-www.stat-usa.gov.library.muhlenberg.edu/)
Subscriber access to the U.S. Dept. of Commerce's Country Commercial Guides and other country-specific ecnomomic reports. See the section under "Globus & NTDB" called "Country Commercial Guides." May contain data on advertising and distribution related to specific industries.

How do I cite sources both within the text of my paper and in a bibliography?

Trexler Library's Citation Guides for Print and Electronic Documents (http://www.muhlenberg.edu/library/reshelp/citations.html)