Global Marketing

Need help with your research? Contact:

Kelly Cannon Humanities & Business Reference Librarian phone: x3602 email: kcannon@muhlenberg.edu IM (AIM, Yahoo, MSN): refcannon (add @hotmail.com for MSN)

Note: To access any subscription databases below marked with a *, visit the Trexler Library Home Page (http://www.muhlenberg.edu/library) > Finding More > Business

How do I locate news articles and journal articles on companies and on global marketing generally?

Business Source Elite *

LexisNexis Academic *
See especially:
--News > General News
--News > U.S. News
--News > World News

Wall Street Journal Online *

How do I find the full text of a specific journal?

Visit the Trexler Library Home Page (http://www.muhlenberg.edu/library) > Finding Articles > Journal Locator

How do I locate reports--financial and otherwise--on specific companies?

Business Source Elite *
Click on the "Company Profiles" tab to see the Datamonitor report for a company

LexisNexis Academic *
See especially:
--Business > Company Profiles > Hoover's
--Business > Company Financial Reports > Disclosure

How do I find out how a company has changed its marketing strategies over time?

International Directory of Company Histories
Trexler Library, level A, call # Ref. 338.7409 I61d

How do I find out about company rankings, market share, and industry-wide performance?

Business Rankings Annual
Trexler Library, level A, call # Business Ref. 338.74 B979r

Plunkett Research Online (Industry Surveys) *

How do I find out about marketing to a specific country?

CIA World Factbook (https://www.cia.gov/cia/publications/factbook/index.html)
Basic economic data such as GNP.

Global Market Information Database *
The "Consumer Lifestyles Reports" contain data and text on labor, income, population, media and communication systems, transportation, and distribution channels. Also contains hard-to-find data on consumer buying habits and lifestyles.

Stat-USA *
See especially the section under "Globus & NTDB" called "Country Commercial Guides." Contains data and text on media and communication, transportation, distribution, trade restrictions, international trade, and investment opportunities.

How do I cite sources both within the text of my paper and in a bibliography?

Trexler Library's Citation Guides for Print and Electronic Documents (http://www.muhlenberg.edu/library/reshelp/citations.html)

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Last modified: 20 May 2007