Marketing
Need help with your research? Contact:
Kelly Cannon
Outreach and Scholarly Communication Librarian
Humanities & Business Subject Specialist
phone: x3602
email: kcannon@muhlenberg.edu
IM (AIM, Yahoo, MSN): refcannon
Reference desk IM: talktotrexler
Business Source Elite
Available through library subscription. An "aggregator database" containing the full text of trade journals and other business periodicals. Known for its subject indexing. Strong on information about both industries and companies.
Datamonitor Company Profiles (via Business Source Elite)
Available through library subscription. 30-50 page reports describing 10,000 public and private companies worldwide, with a history of the company plus SWOT analysis. Information is based on primary research with industry panels and consumers. Datamonitor gathers information on market segmentation, market growth and pricing, competitors and products, then interprets this data in company profiles.
Market Share Reporter
Trexler Library Main Collection (B level) call # 338.74 M345s
A library reference book. Looks at market share within an industry, showing what companies and products hold the largest share. Sample.
Passport Reference (from Euromonitor)
Available through library subscription.
Provides comparable international business intelligence on countries, consumers and industries. It offers access to more than 1 million country, market and lifestyle statistics; 4,500 markert research reports (global reports, country reports, industry reports, company reports and lifestyle reports); 205 country profiles: company market share and brand share rankings; 35,000 business information sources. Search on "Consumer Lifestyles in the US."
Simmons National Consumer Survey
Offers marketing data based on a semi-annual consumer survey of some 30,000 American consumers. The database allows cross-tabulation of demographic data with product lines and brand names. Sample. Sample. A login and password are required for this database. Email kcannon@muhlenberg.edu for more info.
© Muhlenberg College
Last modified: 10 January 2012
