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Marketing Research

Need help with your research? Contact:

Kelly Cannon
Outreach and Scholarly Communication Librarian
Humanities & Business Subject Specialist
phone: x3602
email: kcannon@muhlenberg.edu
IM (AIM, Yahoo, MSN): refcannon
Reference desk IM: talktotrexler

 

Trade Assocations

National Confectioners Association's Confectionery Industry Review
http://www.ecandy.com . Choose: Industry Performance > Annual Industry Review.

 

Syndicated Research

Simmons Market Research Bureau's National Consumer Survey
(CD-ROM available at Trexler Library. Call x3602 to schedule a session.)    

An annual syndicated survey of U.S. adults offering consumer data on hundreds of products. See overview and samples one, two, three, four, and five.

 

© Muhlenberg College
Last modified: April 2008