Marketing Research
Need help with your research? Contact:
Kelly Cannon
Humanities & Business Librarian
phone: x3602
email: kcannon@muhlenberg.edu
IM (AIM, Yahoo, MSN): refcannon
Reference desk IM: talktotrexler
Trade Associations
Google Directory of Trade Associations
Yahoo! Directory of Trade Associations
Example of trade association-provided data:
National Confectioners Association's Annual Confectionery Industry Review
http://www.candyusa.com/. Choose: Industry Resources > Annual Confectionery Industry Review.
Syndicated Research
Simmons Market Research Bureau's National Consumer Survey
(CD-ROM available at Trexler Library. Call x3602 to schedule use.)An annual syndicated survey of U.S. adults offering consumer data on hundreds of products. See overview and samples one, two, three, four, and five.
© Muhlenberg College
Last modified: 21 October 2011
