Media Industries
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Jen Jarson
Social Sciences Reference Librarian
phone: x3552
email: jarson [at] muhlenberg [dot] edu
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Reference Sources
Encyclopedia of Communication and Information (2002)
Call Number: Trexler Library Reference Collection 302.203 E56o v.1-3 (LEVEL A)Encyclopedia of International Media and Communications (2003)
Call Number: Trexler Library Reference Collection 302.2303 E56o v.1-4 (LEVEL A)History of the Mass Media in the United States: An Encyclopedia (1998)
Call Number: Trexler Library Reference Collection 302.230973 B639h (LEVEL A)International Encyclopedia of Communication (2008)
Call Number: Trexler Library Reference Collection 302.203 I56e v.1-12 (LEVEL A)Mass Media: A Chronological Encyclopedia of Television, Radio, Motion Pictures, Magazines, Newspapers, and Books in the United States (1987)
Call number: Trexler Library Reference Collection 302.20973 H886m (LEVEL A)
Finding Articles
SEARCHING FOR ARTICLES
- See a list of all databases via the Library Homepage -- Databases A to Z (in the QuickLinks box).
Trade Magazines
Academic Search Premier
This database contains a number of useful trade publications, but no easy way to limit to only those sources. Narrow results by Source Type to Magazines on the left sidebar of your results list to begin the weeding process.Business Source Elite
Note that there are limit options on the left sidebar of your results list, including the option to Narrow Results by Source Type: Trade Publications.Communication and Mass Media Complete
This database also contains a number of useful trade publications, but no easy way to limit to only those sources. Narrow results by Source Type to Magazines on the left sidebar of your results list to begin the weeding process.LexisNexis Academic
To search only trade publications, choose the Sources link in the left sidebar and then Browse Sources. In the center of the page, choose the Industries and Markets folder, then the Industry Trade Press folder. Browse and select individual titles, or narrow the title list by Country or Topic (Industry) with the drop-down menus at the top of the screen.Scholarly Journals
Academic Search Premier
Full text access to scholarly and non-scholarly publications in a wide variety of disciplines and subject areas.Business Source Elite
Largely full text database of scholarly and trade journals covering all aspects of accounting, business, and economics.Communication and Mass Media Complete
Scholarly journals, trade journals, and monographs in the areas of communication and mass media.Sage Journals Online
Full-text access to over 500 journals published by Sage, providing wide coverage of scholarly publications in all disciplines, but particularly the social sciences.
GETTING THE ARTICLES
- When searching for articles in library databases, you may find the full-text of an article linked in the database.
- If not, you need to search the Trexler Library Catalog to see if we own the journal in which the article is published.
- Most databases have a Get It! link embedded. Click the link to check our holdings.
- Otherwise, search the catalog by journal title or by ISSN. Verify that we have online, print, or microform access to the year/volume you need.
- If we do not own the journal you need, request the article via Interlibrary Loan.
- Some databases have a Request on Interlibrary Loan link embedded. Click the link to fill out the form. Click Submit.
- Otherwise, use the Interlibrary Loan Journal Article Request Form (Library Homepage -- Interlibrary Loan (in the Quick Links box) -- Articles request form). Fill out the form with as much information as possible. Ask for help, if you have questions.
Other Industry Research
Business Source Elite
Online via Library Homepage -- Databases A to Z
To access company profiles, use the Company Profiles tab at the top of the screen.Business Rankings Annual
Call Number: Reference 338.74 B979r (LEVEL A)Communications Industry Forecast
Call Number: Most recent edition (2008) -- Ready Reference 302.230684 C734i (LEVEL A)
Call Number: Previous edtion (2005) -- Reference 302.230684 C734i (LEVEL A)LexisNexis Academic
Online via Library Homepage -- Databases A to Z
To research particular companies, use the Get Company Info box.MarketLine Business Information Centre
Online via Library Homepage -- Online Reference Shelf
Industry reports in the United States and abroad.TV Dimensions (2008)
Call Number: Reference 384.55 T968d (LEVEL A)
Citing Your Sources
For help using APA Style, consult the following resources:
Publication Manual of the American Psychological Association (6th ed., 2010)
Call Number: Reference Desk Reserve 808.06615 p976m 2010 (at Reference Desk)Concise Rules of APA Style (6th ed., 2010)
Call Number: Reference Desk Reserve 808.06615 C744r 2010 (at Reference Desk)Trexler Library handout on using APA style: http://www.muhlenberg.edu/library/reshelp/apa_example.pdf
© Muhlenberg College
Last modified: 28 January 2011
