Media Industries

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Reference Sources

Encyclopedia of Communication and Information (2002)
Call Number: Trexler Library Reference Collection 302.203 E56o v.1-3 (LEVEL A)

Encyclopedia of International Media and Communications (2003)
Call Number: Trexler Library Reference Collection 302.2303 E56o v.1-4 (LEVEL A)

History of the Mass Media in the United States: An Encyclopedia (1998)
Call Number: Trexler Library Reference Collection 302.230973 B639h (LEVEL A)

International Encyclopedia of Communication (2008)
Call Number: Trexler Library Reference Collection 302.203 I56e v.1-12 (LEVEL A)

Mass Media: A Chronological Encyclopedia of Television, Radio, Motion Pictures, Magazines, Newspapers, and Books in the United States (1987)
Call number: Trexler Library Reference Collection 302.20973 H886m (LEVEL A)

Finding Articles

SEARCHING FOR ARTICLES

See a list of all databases via the Library Homepage -- Databases A to Z (in the QuickLinks box).

Trade Magazines

***Business Source Elite
Note that there are limit options on the left sidebar of your results list, including the option to Narrow Results by Source Type: Trade Publications.

***LexisNexis Academic
To search only trade publications, choose the Sources tab in the upper left corner. Then choose the Industries and Markets folder, then the Industry Trade Press folder. Browse and select individual titles, or narrow the title list by Country or Topic (Industry) with the drop-down menus at the top of the screen.

Academic Search Premier
This database contains a number of useful trade publications, but no easy way to limit to only those sources. Narrow results by Source Type to Magazines on the left sidebar of your results list to begin the weeding process.

Communication and Mass Media Complete
This database also contains a number of useful trade publications, but no easy way to limit to only those sources. Narrow results by Source Type to Magazines on the left sidebar of your results list to begin the weeding process.

Scholarly Journals

Academic Search Premier
Large and diverse database that covers most academic disciplines, including Media and Communications Studies. Contains both scholarly and non-academic resources. Includes many articles in full-text.

Business Source Elite
An excellent database to find articles from the "business" perspective. This databases includes popular and peer-reviewed resources, and many of the articles will be in full-text.

Communication and Mass Media Complete
The most comprehensive database in communication studies. Contains abstracts and hundreds of journal titles in full-text.

Sage Journals Online
Provides access to all journals published by Sage, an important publisher in the field. Full text online for 1999-present.

GETTING THE ARTICLES

When searching for articles, you may find the full-text of an article linked in the database.

If not, you need to search the Trexler Library Catalog to see if we own the journal in which the article is published.

Most databases have a Get It! link embedded. Click the link to check our holdings.

Otherwise, search the catalog by journal title. Verify that we have online, print, or microform access to the year/volume you need.

If we do not own the journal you need, request the article via Interlibrary Loan.

Some databases have a Request on Interlibrary Loan link embedded. Click the link to fill out the form. Click Submit.

Otherwise, use the Interlibrary Loan Journal Article Request Form (Library Homepage -- Interlibrary Loan (in the QuickLinks box) -- Articles request form). Fill out the form with as much information as possible. Ask for help, if you have questions.

Other Industry Research

Business Source Elite
Online via Library Homepage -- Databases A to Z
To access company profiles, use the Company Profiles tab at the top of the screen.

Business Rankings Annual
Call Number: Most recent edition (2008) -- Business Reference 338.74 B979r (LEVEL A)
Call Number: Previous editions (1999-2007) -- Reference 338.74 B979r (LEVEL A)

Communications Industry Forecast
Call Number: Most recent edition (2008) -- Ready Reference 302.230684 C734i (LEVEL A)
Call Number: Previous edtion (2005) -- Reference 302.230684 C734i (LEVEL A)

LexisNexis Academic
Online via Library Homepage -- Databases A to Z
To research particular companies, use the Business tab under the Search tab in the upper left corner. Explore the different available sources. Hoover's Company Records (under Sources) may be of particular interest for in-depth company information.

MarketLine Business Information Centre
Online via Library Homepage -- Online Reference Shelf
Industry reports in the United States and abroad.

TV Dimensions (2008)
Call Number: Trexler Library Reference Collection 384.55 T968d (LEVEL A)

Citing Your Sources

For help using APA Style, consult the following resources:

Publication Manual of the American Psychological Association (6th ed., 2010)
Call Number: Reference Desk Reserve 808.06615 p976m 2010 (at Reference Desk)

Concise Rules of APA Style (6th ed., 2010)
Call Number: Reference Desk Reserve 808.06615 C744r 2010 (at Reference Desk)

Trexler Library handout on using APA style: http://www.muhlenberg.edu/library/reshelp/apa_example.pdf