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Evaluating Web Sites

[ A .pdf version of this document is available here. ]

Why is it important to evaluate information found on the web?
  • ANYBODY can post ANYTHING on the internet. Therefore, before using information found on the web, you need to ask yourself, "Who is the author of this information?," "What are his or her credentials?," and "Why is this information published on the internet?"
What should you look for?
  • Find clues to help you assess the authority, accuracy, objectivity, currency, coverage, and design of the web page.
Where should you look?
  • Look in the header, body, footer, and URL of the web page for these clues. Too often, you are unable to tell what a page is about or who wrote it. Before using information contained within such a page, ask yourself "If this is important and valid information, why are pertinent data such as author, credentials and purpose not included?"
Evaluation Checklist
Authority:
  • Who is responsible for the page?
    Check for a name and mail or e-mail address. Be careful, "webmaster" often refers to the person who loads the pages, not necessarily to the author of the web site.
  • What can you tell about the author?
    If an individual is the author, can you find biographical information such as credentials, occupational position, and institutional affiliation? If an institution is the author, can you find information about the institution such as address, history, and purpose?
  • Is the author of the page the author of the information?
    Sometimes the web page author and the web page designer are two different people. Make sure that the name listed refers to the person responsible for the content of the web page.
Accuracy:
  • Is the web page free from errors?
    Check for accuracy of the dates and data as well as for mispelling and grammatical errors.
  • Can the information be verified?
    Are the sources used (web sites and other publications) clearly referenced? Look for footnotes, bibliographies, etc.
Objectivity:
  • What is the purpose and intended audience of the web site?
Remember:
Each web site has its own purpose. Knowing the type of web site you are looking at will help you to identify a potential bias. Librarians at Widener University classified the various types of web sites and their sponsors, purposes, and URL extensions as follows:

Type of Web Site Sponsor and Purpose URL Extension
Advocacy Sites
Checklist
  • Sponsored by organizations.
  • Promote ideas and opinions and recruit members.
.org
Business/Marketing Sites
Checklist
  • Sponsored by commercial enterprises.
  • Promote and/or sell products.
.com
Informational Sites
Checklist
  • Sponsored by educational institutions or government agencies.
.edu
.gov
News Sites
Checklist
  • Sponsored by news agencies.
  • Provide current information.
.com
Personal Sites
Checklist
  • Published by individuals.
  • Provide personal opinions and interests.
Varies

Note: URL extensions listed above apply only to sites created in the U.S.A.

Currency:
  • When was the page created and when was it last updated?
    Check in the footer, where the authorship and date information are usually listed.
  • Is any information obviously out of date?
    For example, if the page contains a schedule or calendar, is it current?
  • Can you tell how frequently the page is updated and when to expect the next update?
Note: Revision dates sometimes indicate when the page was last checked by a link checker, not when the content was last updated or revised.

Coverage:
  • Is the scope of the page clearly stated?
    When looking at the site, can you tell if this is a comprehensive study, a short report, conference notes, etc.?
  • Are links to other web sites available?
  • Is a bibliography present?
  • How does the site compare to other resources concerning the same subject?
Design:
  • Is the web page clearly set up and its information logically organized?
    Are there titles on each page, links to other sections of the site, etc.?
  • Are the graphics, tables, and frames used in a manner that is conducive to the transfer of information?
  • Can you easily understand the contents of the web site and follow the argument or presentation being made?
  • Is the page easy to navigate?
  • Are the links still active?

Additional Information on Web Site Evaluation


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© Muhlenberg College
Last modified on October 4, 2005
This document: http://www.muhlenberg.edu/library/more/wwwsearch/evaluation.html