Media & Communication Department
Lindsey Aspinall
An Anti-Smoking Public Health Campaign:
No Ifs Ands or Butts
According to the American Cancer Society, there are over 400,000
smoking-related deaths each year in the United States. In addition,
according to the Campus Tobacco 101 studies, 30% of college students
are smokers. These staggering statistics were the inspiration for
an Anti-Smoking Campaign implemented within Dr. Kahlenberg's Health
Communication class. Our group of ten students organized a semester
worth of data and studies into a campus-wide effort to make Muhlenberg
students more aware of the health consequences of smoking. Following
the method of producing a Public Health Campaign, we gathered data
through surveying students (to produce an Audience Segmentation),
studied past anti-smoking campaigns (producing an extensive Review
of Literature), and developed an overall proposal to implement two
days-worth of anti-smoking events on Muhlenberg's campus. This semester-long
research, is a project that I sincerely dedicated myself to, and
am excited to share with others.