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Alumni Profiles
Media and Communication at
Muhlenberg College


JUSTIN BUCHBINDER
Class of 2004
Head Content Writer / Ruder Finn Interactive

justin.buchbinder@gmail.com
typical day: From 9-5 I am sitting in on, or leading, brainstorms, meetings, and client calls. In between these meetings, I create all of the content housed in a client's website. My newest clients include the United Nations, Perdue, The International Center of Photography and Novartis Pharmaceuticals.

exciting news: I've received 4 promotions and raises over the period of a year and a half. I have also relocated to the Upper East Side of Manhattan. I've been published a few times and successfully completed two manuscripts I am in the process of shopping around to perspective literary agents.

insights: You can do anything you want to, so long as you put all you have into the endeavor. As trite as it may sound, you've never really failed until you stop trying. You always have a higher chance of success if you're attempting something than if you don't attempt it to begin with. And do something creative. Write. Draw. Read. Paint. Play the ukelele. Every human being should be able to answer the following questions at any time:

What's New?
What's Creative?
What's Exciting?

If you can't answer all three of those, you need to get out there to find responses!


(2005)