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Alumni Profiles
Media and Communication at
Muhlenberg College


ROB SEIDE
Class of 1981
St. Luke's Hospital; Marketing and Communications

ras59@aol.com
typical day: strategic marketing; writing; media relations; physician relations; market research; internal/external communications; developing ad campaigns; website development; community relations

exciting news: For seven years I was a TV Anchor/Reporter, working for a CBS affiliate. I interviewed important political and entertainment figures, including Presidents George Bush and Jimmy Carter, Sen. Ted Kennedy, Sophia Loren and Bob Hope.

For 20 years, I've worked in the marketing and communications profession -- for large and small companies, including Charles Schwab, Blue Shield and PacifiCare, as well as had my own consulting firm.

I have been awarded nearly 50 Awards of Distinction from:
American Cancer Society
Association Trends
Communications Concepts
Cooperative Communicators Association
Council of Rural Electric Communicators
Healthcare Marketing Report
Hospital Association of PA
International Assoc. of Business Communicators
PA Society of Association Executives
Public Relations Society of America
United Way
Women In Communications, Inc.

I have written a series of humorous articles published in Instinct, a monthly international lifestyle magazine; as well as written several articles for the national magazine group Specialty Publications.

Currently I oversee marketing and communications for St. Luke's Hospital, a Sutter Health affiliate, in San Francisco, CA.


(2005)