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Media and Communication at
Muhlenberg College


208, 209. Communication in the Global Community
Provides a comparative analysis of the principles guiding the organization, development, and operations of media systems in different political, economic, social, and cultural contexts. Considers the global expansion of mass media and the increasing connections of world citizens in a "global community." Compares the production, distribution, reception, and effects of mass mediated messages in countries around the world. Topics explored include media systems and their social and political contexts, media and revolution, global media intersections with local audiences, and politics of international news and entertainment flows.

212, 213. New Information Technologies
Explores the problems and prospects that surround the introduction and diffusion of new information technologies such as computers, the Internet, and digital media in the household, workplace, and market. The social and cultural impact of these technologies on personal privacy, self-identity, information access, and global citizenship are considered. Develops an understanding and appreciation of the relations between science, technology, economics, culture, and law. Selected topics include technological utopianism, virtual communities, information markets, the gendering of technologies, the politics of netiquette, and computers and productivity in the workplace.

214, 215. Audience Analysis
Examines the concept of audiences from a variety of qualitative and quantitative research perspectives: as "victims," users, subcultures, and market commodities. Television ratings, public opinion polls, and other strategies for measuring audience feedback are analyzed and assessed.

225, 226. Journalistic Traditions
Introduces students to the great traditions of interpretive, documentary, and advocacy journalism and photojournalism. Includes analysis of exemplary works in the tradition, and provides some opportunities to develop skills through individual projects.

240, 241. Methods of Film and Video Analysis (A)
Introduces different strategies and different approaches for analyzing film and video texts including: formal, narrative, semiotic, psychoanalytic, social/cultural, and feminist. Students will develop an understanding of the grammar, vocabulary, and conventions of film and video production, and the factors that shape viewers' reception.

242, 243. Twentieth Century Media: Film, Radio, Television (H)
Analyzes the historical development of radio, film, and television genres, technologies, and formats and considers the cultural, economic, political, and social climates in which they evolved.

251. Fundamentals of Visual Communication
Introduces basic concepts of time-based visual media with an emphasis on the perception and experience of moving images, kinesics, and the structure and aesthetics of cinematic language. Students will learn how to work with cameras, audio-recording equipment, and post-production facilities.