Gail R. Eisenberg
Her current areas of teaching are in Marketing, Marketing Research and Marketing in Not-for-Profit Organizations. Gail is best known for the many service-learning projects her classes have done for different departments on campus and in the community. Her Marketing in Not-for-Profit Organizations class held an annual Ten Thousand Villages fair trade festival sale on campus for eight years (highest revenue of any college in North America). Now, that class partners with The Allentown Symphony Organization.
Eisenberg’s Marketing Research class has done research projects for Sodexo, ABEF Department, Alumni Relations, Advancement, Wescoe School, Athletic Department, as well as many community organizations. In recognition of her service to the community and to Muhlenberg College, Gail was the recipient of the Alumni Association of Muhlenberg College Tricorn Award and the Pearl and Julian Newhart Faculty Prize.
Gail has published articles and presented at national conferences in the areas of marketing pedagogy, service-learning pedagogy, economic impact methodology, gender wage gap, and non-profit administration.
Eisenberg is currently conducting oral histories with local families that once owned textile factories. During the mid-twentieth century, the greater Lehigh Valley was dotted with textile factories. At the time, the textile industry, in aggregate, was the largest employer of women in the Lehigh Valley. The twin goals of this project are to collect and preserve this slice of local history and to tell the stories. Eisenberg is doing this research with a colleague in the History Department. To date they have conducted 46 oral histories with thirty-four families. Many Muhlenberg students have worked with Eisenberg as a research assistant or in their own honors projects.