|• Fall 2002||Magazine Archive & Search • Muhlenberg Home|
W illiam Shakespeare first posed the question “what’s in a name?” and apparently the answer is “a whole lot,” when talking about Muhlenberg’s ongoing $70 million fundraising drive.
A little more than three years into the seven-year initiative, the College is more than halfway to its financial goal, according to Tilghman Moyer, vice president of development and alumni relations.
“This is not only a capital campaign,” Moyer says. “Capital is bricks and mortar. This is a comprehensive campaign. There are many components of the campaign’s $70 million goal. $42 million is for building projects. $16 million of that figure is directed for the endowment – including scholarships – and the remaining $12 million is for current operations – for day to day expenses of the institution.”
The name of the campaign – Pride & Progress – is also very telling in terms of the campaign’s overall goals and its importance to the College, Moyer says.
“The name of the campaign,” he says, “reflects our pride in what Muhlenberg represents, and the progress we have shown over the last few years and our progress towards the future. The campaign is not about any particular person. It is not about presidents and boards, it is about generations of students and faculty.”
In terms of its impact on the College’s future, Moyer says it is important for the College’s 15,000-plus alumni to understand that their participation in Pride & Progress is a critical part of the campaign that reaches well beyond any particular dollar amount.
“Whether it’s $100 or $100,000, all gifts are important for a number of reasons,” he explains. “It’s not only about the dollars that they provide, but when alumni support the college, we calculate that percentage and it is evaluated by a number of outside organizations for some very important purposes.
“For example, many other funding groups, such as corporations and foundations, look at an institution’s alumni participation rate. If it is a high number, they make the assumption that people had a good learning experience because they are willing to support the College, and that just strengthens our cause.
“In the annual college ranking guides, specifically U.S. News & World Report, one of the columns in that report every year is alumni participation in fundraising. It is not the highest criteria that they look at, but it is one of them,” he says. “You won’t see any college in the top 20 or 25 with alumni participation below 50 percent.”
Recently Pride & Progress made another major step toward achieving all of its goals with the announcement that Thomas W. Mendham ’63 was named national campaign chair, Moyer says. (See related story, Page 4)
“This is a campaign that everyone at every level and every generation can get involved with,” Mendham says. “Our constituents need to know that the campaign will be taken out into different regions across the country. We will bring campaign events to places throughout the country where we have a strong concentration of constituents.”
Moyer says that it is also important to keep in mind that the money raised through the campaign will have a lasting impact on Muhlenberg College that surpasses mere dollars and cents.
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