Communicating Excellence


Media Magnates in the Making:
‘Berg students hone their journalistic skills with campus media outlets


The Muhlenberg Weekly

The official campus newspaper of Muhlenberg College, the Muhlenberg Weekly was established in 1883 and is published weekly throughout the academic year. The Weekly has become a diverse and expansive organization, involving student leadership and interaction with administration, faculty staff and peers.

This year, the editor-in-chief is H. Matthew Meyers ’04, a political science major. Students are involved in every facet of running the organization, from writing, photography and page design to running The Weekly’s online edition, advertising, accounting, managing subscriptions and, of course, editing. In addition to its campus availability, the Weekly has a subscriber list of more than 350 readers, with thousands of online readers worldwide.

This year, the Weekly staff began to produce a monthly “Focus” section. A four-page, full-color, pull-out section, Focus is a community forum for such discussions as eating disorders, drug and alcohol use and abuse and the rigors of college dating.

For more information about the Weekly, or to subscribe to the online edition, visit


Muhlenberg’s yearbook, Ciarla, has been a proud facet of the College for over 100 years. With nearly 300 pages of memories, each year’s Ciarla gives underclassmen an understanding of the Muhlenberg community and seniors an invaluable memento of their college years.

“The name of our yearbook has its origins in Italian and literally means ‘chattering’ or ‘community talks,’” says editor-in-chief Mike Bernstein ’04. “It is easy to understand why the book designated to represent our college every year has such a title. Our school is a place of community, a place of safety and a place for new ideas. Through communication, we find ourselves better able to shape our community to the most valuable ideals we hold.”

The Ciarla staff strives to select the year’s events that best represent Muhlenberg college at its strongest, highlighting events covering all four years of the college experience, and drawing attention to the community interaction to which its title – pronounced “char-la” – refers. Though the book focuses in large part on the graduating class, it is by no means a “senior yearbook.” The staff represents all classes, from freshman to senior, and is every bit as meaningful to underclassmen as it is to seniors.

“Ciarla acts as a guide to Muhlenberg’s past, cataloguing more than a century of pride, friendship, honesty and tradition,” says Bernstein.

To order a copy of the 2004 edition of Ciarla, call the yearbook office at 484-664-3237.


Voted Best Radio Station in the Lehigh Valley in 2000 by the Lehigh Valley Music Awards Association, WMUH has been broadcasting live since 1948 when a campus “radio club” was established with 10 members and a $25 operating budget. A year later, Muhlenberg received licensing for a closed-circuit AM radio station. The rest, as they say, is history.

In 1979, the station began broadcasting on its current frequency, 91.7mhz, with at least 80 hours a week of live broadcasting from the WMUH studios in Seegers Union. Seegers housed WMUH until the renovations of the Commons, now known as Walson Hall, as the primary communications building in 2001.

With a staff of over 200 student volunteers, a part-time station manager and a student station manager, WMUH has emerged as one of the premier college radio stations in the nation. In 2001, the Princeton Review named WMUH among the top 20 radio stations nationwide, based on the votes of over 59,000 students.

Now on the air 24 hours a day, WMUH streams live on the Internet at In addition to music and news programs, WMUH broadcasts a number of Mule sporting events each year, including home and playoff football games and designated basketball games.

The Advocate

Established in 2000 as Muhlenberg’s only entirely on-line publication, The Muhlenberg Advocate strives to offer thoughtful responses to campus and off-campus news, as well as artwork and poetry. The 10-member staff accepts submissions of original work, producing The Advocate monthly during the academic year.

The Advocate is available at, and the Soapbox message board feature allows readers to offer feedback and discussion of articles in the current issue. Regular column topics include sports, international news, local news and “verbatim,” a compilation of overheard anonymous comments.


MCTV, Muhlenberg’s own campus-wide television station, is in its ninth semester as a club organization. The state-of-the-art studio facilities are located in the newly renovated Walson Hall, formerly known as the Commons, which houses the communication department offices as well as WMUH.

Members of the MCTV crew learn to develop and produce television programs ranging in style from news to talk to comedy. Covering such campus events as the Henry Awards and the Mr. Muhlenberg competition, the club provides informative and informational programming via Channel 21 on the College cable network. The crew regularly produces an evening campus news program, “Muhlenberg Tonight” hosted by Mitch Cooper ’05, airing new episodes each semester.


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