Media Magnates in the Making:
‘Berg students hone
their journalistic skills with campus media outlets
The Muhlenberg Weekly
The official campus newspaper of Muhlenberg
College, the Muhlenberg Weekly was established in 1883 and is published
weekly throughout the academic year. The Weekly has become a diverse
and expansive organization, involving student leadership and interaction
with administration, faculty staff and peers.
This year, the editor-in-chief is H. Matthew Meyers ’04,
a political science major. Students are involved in every facet of
running the organization, from writing, photography and page design
to running The Weekly’s
online edition, advertising, accounting, managing subscriptions and,
of course, editing. In addition to its campus availability, the Weekly
has a subscriber list of more than 350 readers, with thousands of online
This year, the Weekly staff began to produce a monthly “Focus” section.
A four-page, full-color, pull-out section, Focus is a community forum
for such discussions as eating disorders, drug and alcohol use and abuse
and the rigors of college dating.
For more information about the Weekly,
or to subscribe to the online edition, visit www.muhlenbergweekly.com.
Muhlenberg’s yearbook, Ciarla, has been a proud facet of
the College for over 100 years. With nearly 300 pages of memories, each
Ciarla gives underclassmen an understanding of the Muhlenberg community
and seniors an invaluable memento of their college years.
“The name of our yearbook has its origins in Italian and literally
means ‘chattering’ or ‘community talks,’” says
editor-in-chief Mike Bernstein ’04. “It is easy to understand
why the book designated to represent our college every year has such a
title. Our school is a place of community, a place of safety and a place
for new ideas. Through communication, we find ourselves better able to
shape our community to the most valuable ideals we hold.”
staff strives to select the year’s events that best
represent Muhlenberg college at its strongest, highlighting events covering
all four years of the college experience, and drawing attention to the
community interaction to which its title – pronounced “char-la” – refers.
Though the book focuses in large part on the graduating class, it is
by no means a “senior yearbook.” The staff represents all
classes, from freshman to senior, and is every bit as meaningful to underclassmen
as it is to seniors.
“Ciarla acts as a guide to Muhlenberg’s past, cataloguing more
than a century of pride, friendship, honesty and tradition,” says
To order a copy of the 2004 edition of Ciarla, call the yearbook
office at 484-664-3237.
Voted Best Radio Station in the Lehigh Valley in 2000 by the Lehigh
Valley Music Awards Association, WMUH has been broadcasting live
since 1948 when a campus “radio club” was established
with 10 members and a $25 operating budget. A year later, Muhlenberg
received licensing for a closed-circuit AM radio station. The rest,
as they say, is history.
1979, the station began broadcasting on its current frequency, 91.7mhz,
with at least 80 hours a week of live broadcasting from the WMUH studios
in Seegers Union. Seegers housed WMUH until the renovations of the
Commons, now known as Walson Hall, as the primary communications building
With a staff of over 200 student volunteers, a part-time station manager
and a student station manager, WMUH has emerged as one of the premier
college radio stations in the nation. In 2001, the Princeton Review
named WMUH among the top 20 radio stations nationwide, based on the votes
of over 59,000 students.
Now on the air 24 hours a day, WMUH streams live
on the Internet at www.muhlenberg.edu/wmuh/. In addition to music and
news programs, WMUH broadcasts a number of Mule sporting events each
year, including home and playoff football games and designated basketball
Established in 2000 as Muhlenberg’s only entirely
on-line publication, The Muhlenberg Advocate strives to offer thoughtful
responses to campus and off-campus news, as well as artwork and poetry.
The 10-member staff accepts submissions of original work, producing The
Advocate monthly during the academic year.
The Advocate is available at www.muhlenbergadvocate.com,
and the Soapbox message board feature allows readers to offer feedback
and discussion of articles in the current issue. Regular column topics
include sports, international news, local news and “verbatim,” a
compilation of overheard anonymous comments.
MCTV, Muhlenberg’s own campus-wide television station, is
in its ninth semester as a club organization. The state-of-the-art studio
facilities are located in the newly renovated Walson Hall, formerly known
as the Commons, which houses the communication department offices as
well as WMUH.
Members of the MCTV crew learn to develop and produce television
programs ranging in style from news to talk to comedy. Covering such
campus events as the Henry Awards and the Mr. Muhlenberg competition,
the club provides informative and informational programming via Channel
21 on the College cable network. The crew regularly produces an evening
campus news program, “Muhlenberg
Tonight” hosted by Mitch Cooper ’05, airing new episodes