Accounting, Business, Economics & Finance
Donna J. Bergenstock
Associate Professor - Business
Dr. Donna J. Bergenstock joined Muhlenberg’s faculty in 2000 and currently serves as Coordinator of Muhlenberg's Business Program. She holds a B.S. degree in Marketing from The Pennsylvania State University, and a M.B.A. and Ph.D. in Business and Economics from Lehigh University. Prior to coming to Muhlenberg, Dr. Bergenstock worked in advertising and for a not-for-profit agency. She teaches the introductory Marketing course, Marketing Management, Globalization & Marketing and International Business.
As an academic researcher of the international diamond industry, Dr. Bergenstock occupies a unique position. Her Ph.D. dissertation analyzed the impact of Russian diamond sales on the De Beers organization. Her first book, An Analysis of the International Diamond Market, also addressed the managerial strategies and marketing challenges facing De Beers in the new millennium. Her work has received international attention; she attended the 2003 Antwerp Diamond Conference and has appeared on ABC News 20/20 with John Stossel. She has presented papers at national conferences in the areas of marketing management and competitiveness.
Today, Dr. Bergenstock’s areas of research and inquiry address pedagogical advancements within the marketing discipline, issues concerning globalization, and the economics and marketing of international adoption.