Business Major


Major Requirements
In order to declare and remain a major in good standing in business administration, a student must achieve and maintain a cumulative grade point average of at least 2.000 in all courses applicable to the major. Once enrolled at Muhlenberg College, students must meet the major requirements by enrolling Muhlenberg courses (i.e., transfer courses are not acceptable).

A major in Business Administration must complete 12 courses which consist of the following three components:

Foundations (4 courses - must be taken at Muhlenberg):

Foundation courses will ordinarily be completed during the first two years.

The following courses are required:
ECN 101 Principles of Macroeconomics
ECN 102 Principles of Microeconomics
ACT 101 Financial Accounting
MTH 119 Statistical Analysis (preferably) OR
MTH 104 Statistical Methods

Core (4 courses - must be taken at Muhlenberg):

Business Administration majors are expected to complete all four foundation courses before enrolling in any core courses. Typically, the four core courses are taken during two consecutive semesters. Students will usually not enroll in any core courses before the spring semester of the sophomore year, although exceptions are possible for students who have completed their foundation requirements in their first year and for students who wish to complete their core requirements prior to studying abroad in their junior year.

The following courses are required:
BUS 233 or 234 Operations & Information Systems
BUS 235 or 236 Management
BUS 239 or 240 Marketing
FIN 237 or 238 Corporation Finance

Concentration (4 courses)

Business Administration majors are expected to have completed all four core courses before enrolling in any concentration courses or department approved education abroad program. Ordinarily, concentration courses will be enrolled during the junior and senior years. Participation in a department approved education abroad program is ordinarily done during the junior year.

Maastricht (Education Abroad Program)

The Maastricht education abroad program is specifically designed for department majors who wish to gain an international business perspective. The Maastricht program offers four courses in business and economics, three of which can be used to satisfy the concentration requirement. Students participating in the Maastricht program are encouraged to take additional concentration area courses.

The following Maastricht program courses are always available to participating students:
MEA 261 European Economic Integration
MEA 265 International Management & Business Policy
MEA 267 Global Marketing Strategy
Muhlenberg Special Topics or Regular ABE Course

In addition, all business majors are required to take:
BUS 475 Business Policy & Strategy (Capstone)

Management and Organization Studies

Students must complete the following two courses:
BUS 360 or 361 Organizational Behavior
BUS 475 Business Policy & Strategy (Capstone)

In addition, students must choose two of the following:
BUS 311 Arts Administration
BUS 315 Management of Not-for-Profit Organizations
BUS 331 or 332 Management Science
BUS 352 Small Business Management
BUS 365 or 365 Leadership
BUS 430 Organization Theory
PHL 245 Business Ethics

Entrepreneurial Studies

Students must complete the following three courses:
BUS 351 Entrepreneurial Studies
BUS 433 or 434 Entrepreneurship Policy & Strategy
BUS 965 Entrepreneurial Practicum
BUS 475 Business Policy & Strategy (Capstone)

In addition, students must choose one of the following courses:
BUS 352 Small Business Management
BUS 965 Entrepreneurial Practicum

Marketing

Students must complete the following three courses:
BUS 341 or 342 Global Marketing
BUS 347 or 348 Marketing Research
BUS 475 Business Policy & Strategy (Capstone)

In addition, students must choose one of the following:
BUS 260 or 261 Marketing in Not-for-Profit Organizations
BUS 304 Electronic Commerce & the Internet
BUS 345 or 346 Marketing Management

Arts Administration

Students must complete the following two courses:
BUS 311 Arts Administration BUS 475 Business Policy & Strategy (Capstone)

In addition, students must choose one of the following two courses:
BUS 260 or 261 Marketing in Not-for-Profit Organizations
BUS 315 Management of Not-for-Profit Organizations

In addition, students must choose one of the following courses:
BUS 260 or 261 Marketing in Not-for-Profit Organizations
BUS 315 Management of Not-for-Profit Organizations
COM 312 Media Industries
ENG 373 The Literary Marketplace
PHL 236 Philosophy & the Arts
THR 164 Stage Management (0.5 units) AND
THR 970 Independent Study focused on stage management (0.5 units)