student discusses idea with laptop on desk

Why innovation and entrepreneurship matters:

Innovation and entrepreneurial thinking are valuable across disciplines, whether your goal is launching a small business, developing a high-tech startup, leading a nonprofit with a social mission, opening an art gallery, running a research lab, or innovating in education. In Muhlenberg’s interdisciplinary innovation and entrepreneurship program, you’ll go beyond theory, validating your ideas with potential customers, developing business models, and bringing designs to life in our state-of-the-art makerspace and the larger community.

How innovation and entrepreneurship is taught at Muhlenberg:

Rooted in the liberal arts, this program encourages you to take creative risks while gaining practical knowledge, skills, and strategies that apply to any field. You’ll explore how innovation intersects with disciplines across campus, from addressing environmental challenges through sustainability studies to examining creativity with psychology to navigating self-employment in the arts. Explore our on-campus Makerspace.

93%
Working or enrolled
Six months after graduation
8:1
Student to Faculty
Classroom ratio
80%
Higher
ROI of a Muhlenberg degree compared with other college degrees across the nation
91%
Retention rate
Most Muhlenberg students return for their second year (compared with 58% national average)
  • 93%
    Working or enrolled
    Six months after graduation
  • 8:1
    Student to Faculty
    Classroom ratio
  • 80%
    Higher
    ROI of a Muhlenberg degree compared with other college degrees across the nation
  • 91%
    Retention rate
    Most Muhlenberg students return for their second year (compared with 58% national average)
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Program Contact Details
Contact Us
484-664-3200

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Program Contact Details
Contact Us
484-664-3200

Curriculum

The innovation and entrepreneurship minor is open to students in any major, allowing you to integrate entrepreneurial thinking into your own academic and professional interests. The curriculum builds practical skills in innovation, market analysis, product development, and business strategy while also fostering creative problem-solving and resilience. Students learn to identify and evaluate entrepreneurial opportunities, connect with mentors, and understand the process of turning innovative ideas into actionable ventures. Interdisciplinary connections are central, with linked courses and collaborative projects that blend perspectives from fields as diverse as neuroscience, photography, sustainability, and beyond.

Hands-on experience is at the heart of the program. Courses like New Venture Creation challenge students to develop, produce, and market a product to real customers — conducting market research, creating prototypes, establishing supply chains, and managing all aspects of sales and promotion. The college’s Makerspace — which offers 3D printing, laser cutting, vinyl printing and cutting, and more — supports product development and testing, while collaborations with other programs open pathways to interdisciplinary ventures. Past initiatives have included intensive summer programs focused on sustainability-related business solutions, giving students a chance to move from concept to launch with the support of faculty mentorship and grant funding.

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Ira Steven Wolfe
Adjunct Faculty, GCE
Kecia Sturdivant
Director, Innovation & Entrepreneurship Program
Innovation and Entrepreneurship

Powerful Outcomes

A Muhlenberg education sets you up for success. The liberal arts will hone your ability to think critically, communicate, and problem-solve, skills that are in high demand across all employment sectors. 

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