Following a national search, Muhlenberg College President Kathleen Harring has appointed seasoned higher education admissions professional Amy Becher as the new vice president for enrollment management. As a key member of the president’s cabinet, Becher will oversee Muhlenberg’s admissions and financial aid teams as well as institutional research and will collaborate closely with partners across campus. She will join the Muhlenberg community on May 26.
“Amy is a strategic and collaborative leader who brings a deep understanding of the evolving landscape of higher education,” Harring says. “She joins us at a pivotal time, with a proven record of driving enrollment growth through data-informed strategies. I am thrilled to welcome her to the Muhlenberg community.”
Amy is a strategic and collaborative leader who brings a deep understanding of the evolving landscape of higher education.
For more than a decade, Becher served as vice president for enrollment management at Chatham University in Pittsburgh, where she helped guide the institution through significant institutional change. In developing a recruitment infrastructure, establishing an expanded regional and national presence, developing data-informed strategies, and working closely with faculty and administrative departments, she played a pivotal role in enrolling the largest classes in the institution’s history at the undergraduate level and helped sustain strong graduate enrollments. Her experience also includes leadership roles at Thiel College; Concordia University; and The Hartt School of Music, Dance, and Theatre at the University of Hartford.
“I am honored to join Muhlenberg and look forward to contributing to an institution defined by a strong mission, academic quality, and a vibrant campus community,” Becher says. “I look forward to collaborating with faculty and staff as we build enrollment and continue the college’s great tradition of excellence.”
Becher holds a master’s degree in organizational leadership and administration from Concordia University and a bachelor’s degree in music therapy from the University of Minnesota.