Muhlenberg College | Public Relations Policy and Procedures - Muhlenberg College

Purpose of the Policy

This policy will guide library staff in making decisions about responding to the press and other dimensions of public outreach.

Policy

The Library Director should always be made aware of incidents involving Campus Safety, Emergency Services, or other instances
of first responders being called to the library. Any instances, related or otherwise, that have the potential to generate media interest should also be shared with the Library Director.
Any requests from the media for engagement must be shared with the Library Director and the campus Communications office.

Marketing and Outreach

Marketing of events and services will be in consultation with the library Programming Committee. Events that include participants
beyond the library staff are to be documented on the library scheduling calendar. The Library Administrative Assistant will then submit these activities to the campus events calendar.
Mass outreach to faculty via email must be requested through the Office of Communications. Mass outreach to students via email needs approval of the Dean of Students office. Mass outreach to students by mail warrants approval of the Library Director.
Event setup including room reservation, equipment reservation, and dining services will go through the Library Administrative
Assistant.

Procedures of negative incidents:

The Library Director or Acting Director is to be informed immediately.
The Library Director will inform the Office of Communications.
All inquiries about the incident are to be referred directly to the Office of Communications.
The Library Director will talk to the press about any incident only at the discretion of the Office of Communications.
The Library Director will share information with library staff as permitted.