Athletics Sponsorship and Advertising Opportunities
Muhlenberg College offers a broad array of advertising, sponsorship, and co-branding opportunities that help businesses and nonprofits reach tens of thousands of Muhlenberg sports fans.
From outdoor advertising in our stadium to video on our online game streams, you can help build value for your organization by sharing your brand in our venues. To inquire about specific opportunities, please contact [email protected].
Muhlenberg College Athletics
CORPORATE SPONSORSHIP OPPORTUNITIES
Muhlenberg Athletics offers companies the opportunity to connect with students, alumni, families, and the greater Lehigh Valley community through live sporting events, digital broadcasts, and social media engagement. Partners receive visibility through stadium signage, livestream broadcasts on Mule TV, in‑game scoreboard advertising, and branded social media content.
Muhlenberg Athletics exposure includes:
STADIUM SIGNAGE SPONSORSHIPS
Stadium signage provides year‑round brand visibility at Scotty Wood Stadium and Frank Marino Field during games, livestream broadcasts, recruiting visits, and campus events.
ANNUAL SPONSORSHIP RATE | 3-YEAR COMMITMENT
Visitor Brick Wall Feature Sponsor
Most visually striking venue placement. Large‑format vinyl on brick. High visibility in streamed games on Mule TV.
Home Side Mesh Banner
Full home‑side mesh banner, full bleacher length. Highly visible from field. Choice of message and design.
Press Box Bottom Banner
Aluminum panels with vinyl adhesive, laminated for protection. Branded Frank Marino Field placement directly below press box windows.
Visitor Side Small Bleacher Area
Full‑width mesh banner spanning visitor bleacher frontage. Visible on Mule TV broadcasts. High‑contrast signage visible from field.
Co-Branded Press Box Top (Scotty Wood Stadium)
Vinyl banner, full press box length. Highly visible from field. Choice of message and design.
Track Fence Banner
Printed black mesh banner, 3 fence sections each. Motivational or branded messaging with sponsor logo panel. Multiple banners available.
DIGITAL MEDIA SPONSORSHIPS
100+ Mule TV livestream broadcasts annually. Sponsors receive consistent season‑long exposure through broadcast integration, scoreboard advertising, and social media channels reaching students, alumni, parents, and recruits.
ANNUAL SPONSORSHIP RATE | 1 SEASON
Mule TV Broadcast Sponsorships
| Sponsorship | Description/Deliverables | Annual Rate |
|---|---|---|
| Broadcast Presenting Sponsor “Mule TV presented by..” | Brand integration on all 100+ livestream broadcasts. Opening and closing recognition. Logo in all broadcast graphics. | $15,000 /Season |
| Big Play Replay Sponsor | Logo and verbal mention on every replay segment across all broadcasts. | $5,000 |
| 60-Second Streaming Video Commercial | Displayed on streams throughout the season | $5,000 /Season |
| Halftime Report Sponsor | Brand integration during halftime report segments on all applicable broadcasts. | $4,000 |
| Starting Lineup Sponsor | Logo and name inclusion during starting lineup presentation at game open. | $3,500 |
| Timeout Break Sponsor | Brand placement on all timeout break segments during livestream coverage. | $3,000 |
| 30-Second Streaming Video Commercial | Displayed on streams throughout the season | $3,000 /Season |
| Postgame Recap Sponsor | Logo and recognition during postgame recap coverage. | $2,500 |
| 15-Second Streaming Video Commercial | Displayed on streams throughout the season | $2,000 /Season |
In-Stadium Scoreboard Advertising
Video commercials run during halftime, quarter breaks, and timeouts throughout the full season.
| Placement | Details | Rate |
|---|---|---|
| 30-Second Video Commercial | Displayed during halftime, quarter breaks, and timeouts throughout the season. | $3,000/Season |
| 15-Second Video Commercial | Displayed during halftime, quarter breaks, and timeouts throughout the season. | $2,000/Season |
| Game Start Sponsor | Logo prominently displayed on scoreboard at the start of every home game. | $3,500 |
| Game End Sponsor | Logo displayed on scoreboard at the conclusion of every home game. | $3,500 |
| Halftime Logo Display | Logo displayed on scoreboard during halftime break at all home games. | $3,000 |
Social Media Sponsorships
| Sponsorship | Audience & Deliverables | Annual Rate |
|---|---|---|
| Play of the Week Sponsor | Weekly branded graphic featuring top play. Distributed across all Muhlenberg Athletics social channels to students, alumni, parents, and recruits. | $4,000 |
| Mule of the Week Sponsor | Branded weekly athlete spotlight post. Logo placement and verbal recognition per post. | $4,000 |
INTEGRATED CORPORATE PARTNER PACKAGES
Bundled packages maximize sponsor visibility across all channels. Designed for regional businesses seeking year‑round, multi‑platform exposure through Muhlenberg Athletics.
BUNDLED STADIUM • BROADCAST • SOCIAL MEDIA | YEAR-ROUND BRAND EXPOSURE
PREMIER
Partner
$25,000+
PER YEAR
Premium stadium signage
(Negotiated Placement)
Mule TV broadcast integration
CATEGORY EXCLUSIVE
Full scoreboard commercial inventory
Social media sponsorship suite
Category exclusivity across all platforms
Game-day activation opportunities
Official Partner of Muhlenberg Athletics designation
GOLD
Partner
$20,000+
PER YEAR
Visitor Brick Wall
PREMIUM STADIUM PLACEMENT
Mule TV Big Play Replay Sponsor
30-second scoreboard commercial
(Full Season)
Play of the Week social media sponsor
Logo on Muhlenberg Athletics sponsor webpage
Recognition during select home games
SILVER
Partner
$12,000
PER YEAR
Home Side Mesh Banner
STADIUM SIGNAGE
Mule TV Halftime Report Sponsor
15-second scoreboard commercial
(Full Season)
Game Day Graphics social media sponsor
BRONZE
Partner
$6,500
PER YEAR
Press Box Bottom Banner
STADIUM SIGNAGE
Mule TV Starting Lineup Sponsor
Scoreboard logo placement at game start
Bicentennial Park Signage Sponsorships
Bicentennial Park signage provides brand exposure during Muhlenberg baseball and softball games and community events
ANNUAL SPONSORSHIP RATE | 1 SEASON
Large Outfield Wall
Right Field
8 UNITS AVAILABLE
Standard Outfield Wall
Left field
4 UNITS AVAILABLE
Light Post
Full‑Post Takeover | All Four Panels
3 UNITS AVAILABLE
Wood Panel
Behind Home Plate
6 UNITS AVAILABLE
LIVE GAME DAY ANNOUNCEMENT SPONSORSHIPS
Put your brand front and center at every Muhlenberg home athletic event.
Connect with students, alumni, parents, recruits, and community supporters.
Complement existing signage, digital, livestream, and social media sponsorships.
Game Day Announcement Sponsorships provide year-round exposure to thousands of fans, alumni, parents, students, and community members attending Muhlenberg athletic contests. Sponsors receive live public address recognition throughout the year across a variety of sports and venues, creating a consistent and memorable connection with the Muhlenberg community.
Limited availability: Up to six Game Day Announcement Sponsors and three Starting Lineup Sponsors sold annually.
Game Day Announcement Sponsor
- One live public address announcement at each home athletic event
- Recognition across all applicable Muhlenberg athletic venues
- 12-month sponsorship term
- Investment: $2,000 annually
Premier Game Day Announcement Sponsor
- Two live public address announcements at each home athletic event
- Enhanced brand visibility throughout the athletic year
- Recognition across all applicable Muhlenberg athletic venues
- 12-month sponsorship term
- Investment: $3,500 annually
Starting Lineup Announcement Sponsor
- Exclusive sponsor recognition during starting lineup introductions
- Sponsor mention immediately preceding team introductions
- Available across applicable home athletic events
- 12-month sponsorship term
- Investment: $3,000 annually
