Master's of Applied Analytics

Businesses and government agencies rely on big data to succeed and better serve their customers and communities.  Learn how to find the patterns from the past, understand the present, and envision the future using data.

About the program

The MAA is designed for the professional seeking to develop the skills to go beyond data management and governance to fill crucial roles that analyze data and find more efficient ways to operate. Graduates develop a foundation in data analytics techniques, learn how to find critical patterns within datasets; create descriptive data summaries and visualizations and communicate results; and employ their skills and knowledge in problem-solving contexts and team projects, such as urban analytics, urban simulation and geodemographics, predictive analytics and population health, sustainability analytics and epidemiology.


Learning Outcomes 

  • Demonstrate solid understanding of database design, schemas, modeling, validation, cleansing, preparation, and end-user experience
  • Demonstrate proficiency in the use of contemporary quantitative tools, analysis methods, data model design, and trend analysis 
  • Discriminate when to use specific tools and methods appropriately; and demonstrate ability to plan, design, and create models for managerial decision making
  • Prepare, transform, and load large sets of data ("big data"); demonstrate the ability to summarize data sets into manageable aggregate datasets to be used in actionable intelligence and key performance indicators.
  • Show mastery of tools and ability to select appropriate predictive and stochastic modeling methods for effective decision making and planning
  • Show mastery of contemporary tools including programming languages and proprietary application languages for the development and transformation of functional and informative data
  • Demonstrate knowledge of ethical treatment of data including the application of ethics and judgement to data analysis and interpretation; and regulatory requirements regarding privacy, confidentiality, and governance
Muhlenberg College School of Graduate Studies

School of Graduate Studies

Address Muhlenberg College School of Graduate Studies 2400 Chew Street Allentown, PA 18104