Applied Analytics

The Master's in Applied Analytics (MAA) prepares graduates to go beyond data management and governance and develop the data analytics skills necessary to address various organizational areas. 

Students complete the 10-course MAA in two years.

• Class costs include books and materials; No hidden fees
• Fixed tuition for the duration of your cohort

Learn essential career skills

• Demonstrate a solid understanding of database design, schemas, modeling, validation, cleansing, preparation, and end-user experience
• Demonstrate proficiency in the use of contemporary quantitative tools, analysis methods, data model design, and trend analysis 
• Discriminate when to use specific tools and methods appropriately; and demonstrate the ability to plan, design, and create models for managerial decision-making.
• Prepare, transform, and load large sets of data ("big data"); demonstrate the ability to summarize data sets into manageable aggregate datasets in actionable intelligence and key performance indicators.
• Show a mastery of tools and the ability to select appropriate predictive and stochastic modeling methods for effective decision-making and planning.
• Show a mastery of contemporary tools, including programming and proprietary application languages, to develop and transform functional and informative data.
• Demonstrate knowledge of ethical treatment of data, including applying ethics and judgment to data analysis and interpretation; and regulatory requirements regarding privacy, confidentiality, and governance. 

Muhlenberg College admits applicants whose profile (a combination of prior academic performance, career accomplishments, community engagement through volunteerism, and other leadership activities) demonstrates the greatest potential for graduate study and contribution to their profession and society. 

The following is a listing of courses within the MAA.