Catherine Hessick

Visiting Assistant Professor, Marketing
Accounting, Business, Economics & Finance
Ettinger Building


  • B.S., Business Administration, Franciscan University, 2005
  • M.B.A., Marketing Management and Sports & Entertainment Management, University of Dallas, 2006
  • Ph.D., Marketing, University of South Alabama, 2021

Teaching Interests

My teaching interests are business ethics, integrated marketing communications, digital marketing, and marketing research and analytics.

Research, Scholarship or Creative/Artistic Interests

My research interests are business ethics, digital marketing, humor, and advertising. Recently, I examined how normative ethics perspectives affect moral disengagement and ethics behavioral intentions. In other words, can how one views a situation, in an ethics context, change their behavior intentions.

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