Tom Peters To Keynote Muhlenberg-Trexler Creativity Symposium
Business visionary Tom Peters will keynote The Harry C. Trexler Sesquicentennial Celebration of the Entrepreneurial Spirit: Exploring the Roots of Creativity Symposium at Muhlenberg College.Tuesday, March 16, 2004 00:27 PM
Business visionary Tom Peters will keynote The Harry C. Trexler Sesquicentennial Celebration of the Entrepreneurial Spirit: Exploring the Roots of Creativity Symposium at Muhlenberg College, April 1-2. Peters' address, which will open the symposium on Thursday, April 1, at 7 p.m., is a ticketed event. For registration information, call Justine Frantz, 484-664-3058.
The Creativity Symposium honors the entrepreneurial spirit of General Harry C. Trexler, one of Allentown's most cherished citizens. Participants will be challenged by a series of presentations that explore innovation from the diverse perspectives that inform the liberal arts and sciences. Topics from business strategy to neuroscience, religion to agriculture, will reflect Trexler's interests in farming, faith, education, health and entrepreneurship.
Tom Peters calls today's business environment "a brawl with no rules." Where is it all leading? How does a manager, a small businessperson, a company, how does anyone make sense of it all? In this important, thought-provoking and inspiring presentation, Peters lays out the big picture and then helps us find our place in it. He will cover topics including innovation, incrementalism, passion, branding, risk, the emergence of women and minorities as entrepreneurs and CEOs, the buying power of women (and how that buying power influences markets around the world), destruction, market creation, learning, forgetting talent, respect and uniqueness.
Topics for Friday's sessions include emotional intelligence; biomedical technology; General Trexler's art collection; innovation in religion, agriculture, teaching, and the treatment of neurological disorders; entrepreneurship; revisioning Allentown; entrepreneurial philanthropy; future energy; and a plenary session by Philip E. Howe, CPA, principal of Prospective Consulting of Allentown. Speakers will include Allentown Mayor Roy Afflerbach, as well as James Brennan, dean of The Wescoe School of Muhlenberg College; Michael J. Gausling, president and CEO of OraSure Technologies; Lori Verderame, art historian and director of the Martin Art Gallery; Kurt Anders Richardson, Bentall Chair in Evangelical Thought and associate professor of systemics at McMaster Divinity College; Jeffrey Moyer, farm manager, Rodale Institute; Timothy White '72, co-owner, Crop Management Strategies; Jeffrey Frank and Kristin Illick, Liberty Gardens; Janet Zedina, professor of psychiatry and neurology, Tulane University School of Medicine; Steven W. Harris, founder of Private Equity Management Group; Dan Gold, communications consultant; Deborah Kimmel, Martin Diorio, Mary Jane Frick and April Walker of Brain Injury Clinic of Good Shepherd Hospital; Karen Angelo, superintendent, Allentown School District, Ivis LaRiviere Mestre, pastor of San Martin de Porres Lutheran Church; Lou Ramos, manager of community affairs, PP&L; Ellen Baker Ghelardi, the Dexter F. and Dorothy H. Baker Foundation; Peter Carpino, president of United Way of the Greater Lehigh Valley; Lona M. Farr of Baxter, Farr, Thomas & Weinstein, Ltd.; Tilghman H. Moyer IV, vice president of development and alumni relations, Muhlenberg College; and Gregory R. Keenan, business development manager, Future Energy Solutions, Air Products and Chemicals, Inc.
